the why.

fragrance with soul

a few years ago, my lifelong love for fragrance turned into frustration with an industry that was obsessed with cold, crystal clear bottles and non-diversified scents.

with a love for the late 80's/90's instilled in me, I approach fragrance in a nostalgically black way - creating scents that me and my foster sister always dreamed of creating.

Welcome,

Selah

more to come.

Madewell. Apartment Therapy. Byrdie. Sephora. and we're just getting started...